Static web sites that do little more that display a company logo accompanied by a brief synopsis of what the company does and how they can be contacted are a thing of the past. The internet user has evolved along with the internet and the average internet user is a lot more sophisticated than they were in the early days of the internet when surfing the web was a novelty. The modern internet user expects a lot more from the web sites they visit than simply a brief overview of the company.
By incorporating interactive features into a website the site visitors experience can be enhanced and greater exposure to the details regarding a companies products and services can be achieved.
For the website owner increased interactively means that the website can become a far more useful tool than simply being an online brochure, order capturing, product order specification details and much more can be achieved by adding interactive elements to a website. They have the ability to streamline processes and customer interaction thereby reducing the amount of time and staff required in dealing with customers in traditional ways.