The client wanted a simple website design and had very specific ideas about how they wanted the site structured an the overall look and feel of the site. The client conciously did not want to appear as a large corporate medical supply company. They company is based in South Africa and many of its prospective clients are based in Sub Saharan and central Africa, by keeping the site more informal they felt it would make them more approachable than if they went for a very sophisticated overly corporate look.
The site is built using a contenet management system to enable ease of updating and adding of new products and product ranges such as . The aim is to flesh out the specific product details over time as and when the info is available.