The site needed to attract new franchisees to the recently launched Binding Memories franchise as well as provide consumers with an overview of the products available.
The site design was kept simple and classy in line with the type of products that are offered. The company produces one-off custom hardcover and softcover photo books ideal for displaying customers photos as well as calendars and cards. However as the business is very new there were only a few photos available of finished products to use on the site. The site design was purposefully kept very clean but the site itself has a powerful content managemant system with lot of built in features that will be utilised as the business grows. An events module will display forthcoming events such as trade shows and expos that the business will be attending, once the event has passed the same module will display info and photos from the actual event. The news module enables the adding and display of press releases and general industry related articles. The products module will also expand to accommodate new products as they are added to the range.