Oh lonesome me
You can choose to treat your web site simply as an online brochure that only gets the occasional visitor or you can take advantage of the immense marketing potential of the Internet.
There are I am sure many thousands of businesses that are disillusioned by the Internet and convinced that it does not work as a marketing tool. These are usually companies that have or have had a web site that they have subsequently discarded or now simply ignore. These companies probably originally commissioned web sites expecting them to generate a flood of new business only to find that this did not happen. Its a great pity really because if used properly the Internet provides an extremely cost effective and efficient means of reaching prospective customers as well as providing a point of contact with existing ones.
What went wrong?
As a means of presenting information about a business and its products and services few, if any, means surpass the efficiency and cost effectiveness of a web site. However until a web site is uploaded or published on the Internet it remains little more than a form of electronic brochure on a web site designers computer.
The ignorant view of the Internet is that it is simply the delivery means for the aforementioned electronic brochure, somewhere where it sits and waits for those that want to see it to type the web address into their browser and visit. Obviously the site is no good sitting on the designers computer so it has to go somewhere in order for people to access it.
As a delivery means for the electronic brochure the Internet does a sterling job. People no longer need to wait for a printed brochure to be mailed to them, nor do they have to jump in their car and drive to a companies premises to view a product. They can access the web site 24 hours a day from anywhere on the face of the planet.
Viewed in this context and provided the site has quality content that satisfies the curiosity or requirements of the visitor a web site can really help to turn a prospective customer into an actual customer.
Under these circumstances alone, a web site has no more chance of generating new business than a glossy printed brochure if it remains in a cardboard box in the corner of an office along with 4999 other glossy printed brochures. Only by distributing the printed brochures far and wide can they be expected to generate any business. Similarly one cannot expect a web site to generate any business if nobody knows its there.
The lucky ones
The Truth is
Every day hundreds of millions of people the world over use the search engines to find information and web sites. Get your web site listed in the search engines and those that seek what you offer will find you.